‘Instagram truly is the new LinkedIn’: why gen Z is using social media to get hired

In this competitive market, gen Z has started to turn to untraditional ways to land a job – including dating apps

Sibusisiwe Khupe, 26, entered the job market once again in September after a wave of unexpected layoffs at London marketing agency Wieden+Kennedy.

She knew landing her next full-time role was not going to be easy. Young workers have been hit hard by the weakening UK job market as vacancies fall and unemployment climbs to a five-year high.