Insider One moves deeper into enterprise retail with Bluecore acquisition

• US-based agentic customer engagement platform, Insider One has acquired Bluecore to accelerate the shift toward autonomous, end-to-end customer engagement
• Founded in 2012 by Hande Cilingir, Mehmet Sinan Toktay, Muharrem Derinkok and Serhat Soyuerel, Insider One allows marketers and customer experience teams to create personalised omnichannel experiences and manage customer engagement from a single platform.
• Insider One develops an “Agentic AI” platform designed to autonomously plan, execute, and optimise customer engagement in real time.
• Founded in 2013 in New York, Bluecore is a leading retail martech unicorn serving more than 400 US enterprise brands, including ALO Yoga, J.Crew, Sephora, Bloomingdale's, The North Face, Ralph Lauren, QVC, and Michael Kors.
• The acquisition strengthens Insider One’s data infrastructure and expands its North American enterprise footprint.
• Financial terms of the acquisition were not disclosed.
• In November 2024, Insider One closed a $500 million Series E funding round, led by General Atlantic.

Press release:

Insider One, the leading Agentic Customer Engagement Platform, today announced its acquisition of Bluecore, a leading retail martech unicorn serving more than 400 US enterprise brands, including ALO Yoga, J.Crew, Sephora, Bloomingdale's, The North Face, Ralph Lauren, QVC, and Michael Kors. The acquisition will complement Insider One’s position as the most complete agentic platform for autonomous, end-to-end customer engagement.

“Insider One sits at the core of how the world’s leading brands engage their customers. Our platform doesn’t layer AI onto marketing – it is the execution layer. Decision ownership has shifted from humans to intelligent systems that think, decide, and act in real time. With the acquisition of Bluecore, we further strengthen our data infrastructure edge to make autonomous customer engagement possible at enterprise scale,” said Hande Cilingir, co-founder and CEO at Insider One.

Insider One has built a new operating model for marketing and customer engagement, in which intelligent systems and agents not only inform decisions but also execute them. Beyond AI decisioning, our AI plans, creates, executes, and optimises end-to-end customer engagement autonomously. Marketing and customer engagement teams define the outcomes they want to achieve, and AI determines the optimal path to reach them. The quality and precision of autonomous customer engagement to reach these outcomes require a robust infrastructure and data ownership. 

Insider One operates on a closed-loop architecture: a native CDP with real-time data unification, identity resolution, rich contextual graphs, and journey orchestration across 12+ native channels, where every outcome feeds directly back into the intelligence layer. Unlike standalone or composable CDPs, Insider One continuously enriches its data with real-time feedback from customer engagement, creating a self-reinforcing intelligence loop that sharpens every subsequent decision with zero gap between insight and action and removes the need for campaigns entirely.

Through Agent One™, Insider One’s suite of purpose-built agents, brands can engage customers in real time, generating rich intent and preference signals from every interaction to continuously enrich customer profiles, strengthening performance, and creating a compounding advantage.

Bluecore’s proprietary identification graph, the Transparent ID Network, delivers powerful identity coverage for enterprise retailers, processing over 10 billion daily shopper events, to fuel its machine learning models and algorithms purpose-built for retail and commerce.

With this acquisition, Insider One delivers the most complete infrastructure to power autonomous customer engagement at scale that enterprise brands can trust.

“Insider One’s product is unlike anything I’ve seen in this industry. They are five years ahead of where the market is going. They have built the exact infrastructure our identification and behavioural data is built to power,” said Fayez Mohamood, Co-Founder and CEO at Bluecore.

The acquisition further strengthens Insider One’s growing global footprint. It accelerates its expansion across North America, as Bluecore serves more than 400 enterprise brands, including ALO Yoga, J.Crew, Sephora, Bloomingdale's, The North Face, Ralph Lauren, QVC, and Michael Kors.