Inside Chiefs Star Travis Kelce’s Partnership With Tommy Hilfiger

BusinessSportsMoneyInside Chiefs Star Travis Kelce’s Partnership With Tommy HilfigerByJeff Fedotin,Contributor.Forbes contributors publish independent expert analyses and insights. Jeff Fedotin covers the Kansas City Chiefs and sports business.Follow AuthorMay 18, 2026, 08:00am EDTTommy Hilfiger (left) and Chiefs tight end Travis Kelce (right) are collaborating on two fashion campaigns.Tommy HilfigerThe Internet was abuzz in mid April.Paparazzi had photographed Kansas City Chiefs tight end Travis Kelce at New York’s iconic Plaza hotel.That also happened to be the home of the last New York apartment Tommy Hilfiger shared with his wife, and Kelce was taking part in a two-day shoot for the Hilfiger’s fall 2026 campaign.“This will be one of our biggest and best out-of-home pushes in a long time,” Virginia Ritchie, Tommy Hilfiger’s global chief marketing officer, exclusively shared. “The film spot is magnificent.”In the final editing stages, the video, which is currently two minutes long, has celebrity cameos and hints at the unique virtues of New York, is part of the first collaboration between Hilfiger and Kelce, the fashion brand’s latest celebrity spokesman.Kelce will be a staple of Hilfiger’s fall 2026 campaign, which drops in early September, and also its spring 2027 campaign, which likely launches in early February.“We have those two major heartbeats with him,” Ritchie said.Predominantly part of the digital and paid social landscape, the ads are slated to appear on YouTube, Instagram and TikTok.Travis Kelce is seen at a photo shoot for Tommy Hilfiger in Central Park on April 13, 2026 in New York City.GC ImagesMORE FOR YOUHow The Partnership Came AboutKelce, who even founded his own clothing company, is a longtime fan of fashion.“I love to pick a different outfit every single day,” Kelce exclusively shared. “I have fun in fashion.”Because that zest for fun — whether it’s appearing in Adam Sandler movies, belting out Beastie Boys lyrics or celebrating touchdowns wit...