InMobi’s MobileAction Deal Boosts Agentic Commerce And Global Advertising

BusinessRetailInMobi’s MobileAction Deal Boosts Agentic Commerce And Global AdvertisingBySharon Edelson,Senior Contributor.Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping.Follow AuthorMay 12, 2026, 04:24pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Glance is InMobi’s consumer agentic commerce platform. COURTESY OF INMOBINaveen Tewari, CEO of InMobi Group, has been a busy man. He deployed for Fossil InMobi Ad Experiences, an enhanced full-funnel solution through Glance, InMobi’s consumer agentic commerce platform. InMobi has nearly two decades of programmatic scale to drive peak advertising outcomes for brands along with a peak consumer experience.Tewari also orchestrated last week the acquisition of MobileAction an AI-powered platform that helps app developers and marketers maximize visibility and reach new iOS app users. It also extends InMobi’s full-stack advantage — pairing its agentic commerce consumer offering with a global advertising platform now further enhanced by MobileAction’s specialized expertise. The financial terms of the MobileAction deal were not disclosed.“We’re trying with MobileAction to go deeper into the Apple ecosystem to really support the developers to access consumers in a more efficient manner,” said Tewari. “We made this acquisition to support that segment of developers.”MobileAction is widely used by leading global brands and app publishers, including Google, Meta, Doordash, Square, Zalando, Playtika, and Priceline. With access to data spanning over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers, MobileAction empowers marketers to make faster, smarter decisions as in an increasingly competitive environment.“At the core of InMobi Ad Experiences is a differentiated data model that sets us apart from the broader ad industry...