Idris Elba-backed firm Huel bought by Danone in €1bn deal
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The Guardian
2026/03/23 - 10:56
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Founder Julian Hearn, actor and fellow investor Jonathan Ross likely to get big payday after takeover by French group
Huel, the protein shake maker which counts actor Idris Elba and TV presenter Jonathan Ross among its investors, has agreed to be acquired by the French consumer goods group Danone in a deal worth about €1bn (£870m).
The British company, which makes food powders, snack bars and meals from a blend of plant-based ingredients and fortified with vitamins, started out selling its powders online. It is now available in more than 25,000 stores around the world.
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