How Wilson Approaches Creating Roland Garros Gear

BusinessSportsMoneyHow Wilson Approaches Creating Roland Garros GearByTim Newcomb,Contributor.Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech.Follow AuthorJun 04, 2026, 09:53am EDTMoise Kouame of France celebrates a victory at Roland Garros with his Wilson collection of bags surrounding him. (Photo by Tnani Badreddine/DeFodi Images/DeFodi via Getty Images)DeFodi Images via Getty ImagesWhen 17-year-old French tennis sensation Moise Kouame strutted off the court after winning his opening match at Roland Garros, the Wilson bag he carried was no coincidence. As the official equipment, ball and stringing partner of Roland Garros since 2019, Wilson works to craft an entire lineup of special equipment connected to the tournament, available both at retail and displayed by the growing roster of athletes playing on the clay in Paris. “This year, our strategy for the Wilson player roster was to create a clear and visible connection between the Wilson x Roland Garros hardgoods collection and what fans see on court,” David Packowitz, Wilson global product line manager for performance rackets, tells me. “We built a strong roster of French Wilson players, both men and women, carrying the Roland Garros bag collection throughout the tournament.” For the night session, that meant a special Session Soiree bag, designed to pop under the lights. For the day, that was the Day Session Roland Garros bag, the one Kouame carried in front of the hometown fans. “That image captured exactly what this collection represents: the next generation of French tennis competing on one of the most iconic clay courts in the world with Wilson by their side,” Packowitz says. “Seeing our bags courtside in front of a global audience is the ultimate validation of the collection. It’s where product, performance and the biggest stage in clay court tennis come together.”A look at pieces of the Wilson x Roland Garros collection....