How to post jobs online and reach more qualified candidates

Sponsored MoneyWatch: Managing Your Money How to post jobs online and reach more qualified candidates We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms. .chip { background-image: url('/fly/bundles/cbsnewscore/images/chip-bgd/chip-bgd-moneywatch.jpg'); } By Angelica Leicht Angelica Leicht Senior Editor, Managing Your Money Angelica Leicht is the senior editor for the Managing Your Money section for CBSNews.com, where she writes and edits articles on a range of personal finance topics. Angelica previously held editing roles at The Simple Dollar, Interest, HousingWire and other financial publications. Read Full Bio Angelica Leicht May 13, 2026 / 1:28 PM EDT / CBS News Add CBS News on Google Finding the right job candidates requires more than just posting an online ad and waiting for applications. Supatman/Getty Images If you're hiring but falling short of the right candidates, it may help know that you aren't the only one facing this type of issue. The reality is that many job postings fail before a single person applies — not because the role isn't competitive, or the company isn't worth joining — but because the listing itself does the opposite of what it's supposed to do. It blends in, buries the lead or lands in front of people who were never right for the job to begin with. That's a real issue in today's hiring landscape, where it's increasingly difficult to land the best talent, especially if you're hiring for roles that need to be filled quickly or require specialized skills. Part of the issue is that hiring requires a digital-first approach right now, and the sheer number of online job boards means candidates have more options than ever. What that means for employers is that they are regularly competing for attention in an increasingly noisy space. Algorithmic filtering, skills-based hiring trends and the growing influence of employer review platforms are also playing...