How the Chicago Blackhawks' Gen Z core has 'let down the shield' on social media

For his first few years in the NHL, Wyatt Kaiser had no interest in anything the Chicago Blackhawks’ social media team did.He’d be nice about it, but he’d usually decline their invitation to participate in their videos. He just didn’t see any reason to join in. He doesn’t have a TikTok account. He has an Instagram account but isn’t that active on the platform. He was content to keep himself largely out of that space.Advertisement