How Public Web Data Can Power Smarter Game Industry Strategies

InnovationHow Public Web Data Can Power Smarter Game Industry StrategiesByJulius Černiauskas,Forbes Councils Member.for Forbes Technology CouncilCOUNCIL POSTExpertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. | Membership (fee-based)Jun 02, 2026, 08:15am EDTJulius Černiauskas is the Chairman of the Board at Oxylabs, a web intelligence platform and premium proxy provider. gettyThe global video game market is large and growing. The industry generated nearly $299 billion in 2024 and is projected to surpass $600 billion by 2030.However, scale alone does not guarantee success. A flood of new titles, combined with rising development costs and shifting player expectations, makes the market fiercely competitive. This is why more organizations are evolving their data strategy to incorporate public web data. Studies show that organizations that use advanced competitive intelligence, such as structured public web data collection, tend to outperform peers in profitability and strategic agility.​ ​​I have witnessed this confirmed time and again while providing data gathering solutions to such companies in the industry.Avoiding The Perils Of Data HoardingThere is another reason why more developers are exploring web intelligence. It can help avoid the adverse effects of the data hoarding wars currently plaguing industries, such as e-commerce, that have traditionally benefited from public access to web data. Instead of investing more in utilizing such data to offer better products and services for consumers, big players often prioritize blocking access to data on their websites and fighting over who can use publicly available resources and how. The result is that everyone is spending money without producing better offerings for the consumer to justify it. ​​The gaming industry still has a chance to avoid this universal underperformance. With the advancements of AI, the tools are there for everyone, from big platforms to emergi...