How PerfectTed’s Marisa Poster Built A $67M Matcha Brand For The Anxious Age

LifestyleDiningHow PerfectTed’s Marisa Poster Built A $67M Matcha Brand For The Anxious AgeByLela London,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Lela is a London-based writer and editor who covers food and drink. Follow AuthorMay 13, 2026, 01:21pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Marisa Poster, shot for the Veuve Clicquot Bold Awards 2026 Veuve Clicquot Bold AwardsThere’s no two ways about it: matcha is everywhere. In gym bags, in offices, in cafés that once deemed it ‘too specialist’. In cans, powders, pods and lattes. In the intersection of several shifts that have been building for years (see: coffee fatigue, functional drinks, increasing conversations around anxiety, et al), and few founders have understood that intersection as commercially as Marisa Poster. In 2021, the New York-born and London-based entrepreneur launched PerfectTed, then a one-SKU matcha company, with her husband Levi Levenfiche and brother-in-law Teddie Levenfiche. Just five years on, the brand now boasts a £50M ($67M) ARR, stockists spanning more than 30,000 retail and café locations in 50+ countries, and a product catalogue including everything from ceremonial-grade powders to RTD lattes and Europe’s first matcha Nespresso pods.For Poster, now recognised as a 2026 Veuve Clicquot Bold Future Award finalist, the growth has been deeply personal. “Like most people, I was drinking coffee and constantly riding that cycle of jitters and crashes,” she says. “I didn’t realise how much it was affecting my focus and anxiety until I switched to matcha and, for the first time, felt genuinely steady.”Poster clocked it long before most retailers, too. Matcha had already become part of her daily routine in the US, where she relied on it to help her manage energy and focus without exacerbating anxiety, but when she moved to London in 2020, she found the routine much more...