How Gemini Omni From Google Turns AI Video Into A Living Asset

InnovationConsumer TechHow Gemini Omni From Google Turns AI Video Into A Living AssetByMoin Roberts-Islam,Contributor.Forbes contributors publish independent expert analyses and insights. Moin is a tech innovator covering digital fashion, technology and Web3Follow AuthorMay 28, 2026, 10:10am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Gemini Omni announced at the 2026 Google I/O technology developer conference in Mountain View, California, on May 19, 2026. (Photo by Karl Mondon / AFP via Getty Images)AFP via Getty ImagesFor many creative teams, video has always been the most difficult format to keep alive. While text can be rewritten in seconds, and images can be reworked, resized, retouched and pushed across channels with relative ease, video carries more weight: a shoot, an edit, a review, an export, another round of approvals, then a set of cutdowns and localised versions that often feel like an entirely separate production cycle. Google’s Gemini Omni points towards a different kind of creative workflow. The company describes Omni as a model that can “create anything from any input,” beginning with video, by combining images, audio, video and text into high-quality video outputs grounded in Gemini’s knowledge of the world. Google also says the model allows users to edit video through conversation, with each instruction building on the last whilst keeping characters, physics and the thread of the scene consistent.The language already forming around the launch tells an interesting story. On LinkedIn, people are describing “liquid content”, “video as a conversation” and “AI video as a small creative pipeline.” Some of that is launch-week enthusiasm, but it does capture the part of Omni that is most interesting for brands, agencies and studios. Video is transitioning towards something less fixed, becoming something more akin to a “working surface”.This opens up a new era of possibilities wh...