How Disney’s Strategy To Refresh Attractions Is Working In Their Favor

BusinessHollywood & EntertainmentHow Disney’s Strategy To Refresh Attractions Is Working In Their FavorByMegan duBois,Contributor.Forbes contributors publish independent expert analyses and insights. Megan duBois is a reporter who covers The Walt Disney Company.Follow AuthorMay 28, 2026, 08:00am EDTORLANDO, FL - APRIL 3: People make their way along Main Street in front of Cinderella's Castle at the Magic Kingdom Park at Walt Disney World on April 3, 2025, in Orlando, Florida. (Photo by Gary Hershorn/Getty Images)Getty ImagesAcross Walt Disney World, attractions are abundant, some of which have been operating since Magic Kingdom’s opening day on October 1, 1971, and some are more recent additions to the four theme parks. And every day, Disney consistently maintains over 100 attractions and 29,000 hotel rooms across its roughly 43 square mile resort property. This can include easier jobs, like fresh paint jobs on facades and park clean-ups overnight, or more intense projects like refreshing and reimagining attractions. Disney invests hundreds of millions of dollars every year into already existing experiences so they continue to feel fresh and new for guests. Just this year, Disney has reopened Big Thunder Mountain Railroad and Buzz Lightyear’s Space Ranger Spin at Magic Kingdom after lengthy refurbishments. The reinvestment in both attractions took months of planning and execution from dedicated teams across Walt Disney World.Taking Charge Of Reinvestment At Walt Disney WorldGuests ride Big Thunder Mountain Railroad at the Magic Kingdom, at Walt Disney World in Bay Lake, Florida, Feb. 19, 2024. Disney Co. announced that half of a planned $60 billion investment over the next 10 years will go toward expansions at their theme parks worldwide. (Joe Burbank/Orlando Sentinel/Tribune News Service via Getty Images)TNSThe majority of the reinvestment projects are led by the Facility Asset Management (FAM) team at Walt Disney World. The team is made up of engineers, a...