Hong Kong Disneyland builds on solid 20th anniversary performance with further expansion

The year-long celebrations to mark Hong Kong Disneyland Resort’s 20th anniversary will run until June, still giving visitors from around the world plenty of opportunity to experience the thrills and excitement of what is billed as “The Most Magical Party of All”. The milestone event has already been a resounding success on many levels, showcasing not just the enduring appeal of the Disney brand and characters, but also the effectiveness of innovative marketing campaigns, targeted commercial...