HEYOON Is All About Being ‘Seriously Unserious (... And Then Some)’

BusinessHollywood & EntertainmentHEYOON Is All About Being ‘Seriously Unserious’ByLaura Sirikul,Contributor.Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow AuthorApr 29, 2026, 05:22am EDTApr 29, 2026, 05:47am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.HEYOON performing 'seriously unserious' at Grainhaus in Itaewon, Seoul for Universal Music Korea (courtesy of Universal Music Korea)Jihoon KangIt’s a Friday night in Itaewon, Seoul’s busiest international nightlife area, and there are lines to enter several venues playing high-energy EDM, hip hop, and pop music. Universal Music Korea took over one of the clubs, Grainhaus, to showcase some of their artists and featured players in the EDM scene. It was 11:30 am, and the club was packed, but the night was still considered early in Korean standards. The later the artist performs, the better, as more people start showing up past midnight. There were several DJs and artists performing that night, but the main focus was on HEYOON, who was set to take the stage at 2 a.m.The stunning popstar – and former member of the global group, Now United – had released her new EP, seriously unserious, just a few days before, showcasing another side to the sultry singer, who was best known for her smooth R&B pop sound. seriously unserious is a fun, vibrant electronic dance album with four club-ready tracks, centered on “leaving your brain at home and party.” Having been in the music industry since 2017, HEYOON just wanted to make something fun, without overthinking everything. It’s the whole premise of the album and its title.“To be ‘seriously unserious’ is to be less in your head and more into your body,” HEYOON says, while relaxing before her set in the green room. “It’s really about living and following your intuition more than your head. I tend to...