Henkell Freixenet Bets On Growth Segments To Reignite Sparkling Wine

BusinessRetailHenkell Freixenet Bets On Growth Segments To Reignite Sparkling WineByKevin Rozario,Contributor.Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper.Follow AuthorApr 28, 2026, 11:05pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.The headquarters of Henkell Freixenet in Hesse, Wiesbaden. Photo: Andreas Arnold/dpa (Photo by Andreas Arnold/picture alliance via Getty Images)dpa/picture alliance via Getty ImagesGermany-based drinks producer, Henkell Freixenet, had a flat 2025 as revenue grew by just 0.5%—but showing stability given a contracting global market for wines and sparkling wines. With economic and structural challenges continuing to shape 2026 the company said the year “will also be demanding as developments in the first few months of the year have already shown.”Revenue in 2025 reached €1.25 billion ($1.46 billion) in what the company called “a challenging market with declining performance in some segments and significant currency effects.” Despite this, the market leader in sparkling wine held its ground and saw its Mionetto brand outpace growth in the prosecco market.Also helping has been a drive to internationalize, with the opening of three new subsidiaries in Argentina, Croatia, and Ireland last year. Currently, the group’s revenue is led by Western Europe with 32%; DACH, or German-speaking Europe with 27%; the Americas (21%), and Eastern Europe (18%); with Asia-Pacific and the rest of the world accounting for 2%.Andreas Brokemper, CEO of Henkell Freixenet, said in a statement: “The global sparkling wine and wine market declined in 2025, yet certain sub-segments—including prosecco, crémant, non-alcoholic sparkling wines, and aperitifs—grew. We strengthened our core brands and introduced innovations, particularly in non-alcoholic sparkling wines. This allowed us to gain market share.”How...