Groundbreaking Studies On LGBTQ Podcast Audience

BusinessMediaGroundbreaking Studies On LGBTQ Podcast AudienceByFrank Racioppi,Contributor.Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts.Follow AuthorJun 17, 2026, 06:01am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.SummaryRecent studies underscore the critical need for authentic engagement with the LGBTQ+ community. A Harris Poll reveals 64% of LGBTQ+ employees self-censor at work, and 80% distrust companies quiet on inclusion, indicating that support signals broader company values. Separately, two podcast consumer studies by Coleman Insights/Women In Media Network and SiriusXM show LGBTQ+ listeners are highly engaged and loyal. They are significantly more likely to make purchases from podcast ads (67% vs 58% overall) and engage with calls-to-action. This audience over-indexes in high-value ad categories like financial services and healthcare. Experts emphasize that brands must move beyond seasonal Pride Month campaigns, fostering consistent, year-round relationships through trusted voices in podcasts, which are seen as influential in shaping culture.Show More Each week, creator/host Spencer McNaughton digs into the people, money, and power behind the anti-LGBTQ ecosystem in America, and brings in Uncloseted reporters and outside voices to break down original investigations.UnclosetedWith June being LGBTQ History Month, we thought we’d review two recent studies on the LGBTQ+ community as consumers, and the advertisers and brands that market to the community, as well as a study about societal attitudes that connect to consumer behavior.First, let’s get a temperature reading about the LGBTQ+ community in our society. There is a a just-released Harris Poll that surveyed more than 3,000 employed U.S. adults, including 650 LGBTQ+ employees and 2,432 non-LGBTQ+ employees.These findings come during Pride Month...