Goop Kitchen Expands From California With Delivery In New York City

LifestyleTravelGoop Kitchen Expands From California With Delivery In New York CityByMelissa Kravitz Hoeffner,Contributor.Forbes contributors publish independent expert analyses and insights. Melissa is a writer based in Brooklyn.Follow AuthorApr 20, 2026, 06:40pm EDTApr 20, 2026, 06:41pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Gwyneth Paltrow eating takeout from Goop Kitchen, which opened a delivery-only location in Manhattan in April 2026Isa ZapataA popular celebrity restaurant has expanded beyond its home state. Goop Kitchen, actress, entrepreneur and lifestyle guru Gwyneth Paltrow’s culinary concept that launched in 2021 made its New York City debut on Monday, April 20 in Midtown West. This is the brand’s first expansion outside of California, where it operates 14 locations throughout the state, some of which are delivery only. Additional New York City locations of Goop Kitchen are expected on the Upper West Side, Upper East Side, Flatiron, and Williamsburg. The brand reports $20,000 of daily revenue at locations in California. In 2024, Goop Kitchen gained a $15 million investment from Uber co-founder and CloudKitchens CEO Travis Kalanick to fund expansion, giving the brand a $90 million valuation.The goop Teriyaki Bowl from Goop Kitchengoop kitchenWhat is Goop Kitchen? Goop Kitchen is the takeout spinoff of Paltrow’s Goop lifestyle brand, which runs a website, online shop, and small boutiques in ritzy locations like The Hamptons and Santa Barbara. While some may fantasize about enjoying harvest chopped salads and “Goopfellas pizza” in a Paltrow-inspired dining room, Goop Kitchen is known for not offering seating. Created as a dark kitchen, Goop Kitchen operates its restaurants without traditional dining rooms, with the entire menu designed for takeout. The venture,MORE FOR YOU"New York felt like a very natural next step for us," Gwyneth Paltrow said in a press release. &q...