Google’s Aggressive New Pixel 10 Price Beats Samsung

InnovationConsumer TechGoogle’s Aggressive New Pixel 10 Price Beats SamsungByJanhoi McGregor,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Janhoi McGregor (jan-eye) is a reporter who covers technology news.Follow AuthorApr 25, 2026, 04:37pm EDTApr 25, 2026, 04:50pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.While Samsung has quietly raised the price of several phones, including the nine-month-old Galaxy Z Fold 7, as have other Android manufacturers, Google hasn’t yet put prices up. Instead, it continues to run major price drops for its Pixel 10 series in the face of rising manufacturing costs. But how long can the company keep its aggressive pricing strategy up?Read on for more, and don’t forget to sign up for my newsletter for instant deal updates.Google Slashes The Price Of The Pixel 10 Again As Rivals Do The OppositeThe Google Store has slashed the price of the entire Pixel 10 series this week. The base Pixel 10 is down to $599, a $200 discount. The Pixel 10 Pro and Pro XL are $250 cheaper, while the Pixel 10 Pro Fold gets a $300 price cut, bringing it down to $1,499.The price cut is something the company has done repeatedly since the devices launched. This is fairly normal for Google and a common trend in the Android world (the only noteworthy Apple discount went to the iPhone Air), except it isn’t guaranteed in 2026.The Google Pixel 10 Pro is on sale as rivals get more expensive. Photo: Andrej Sokolow/dpa (Photo by Andrej Sokolow/picture alliance via Getty Images)dpa/picture alliance via Getty ImagesMORE FOR YOUSamsung raised the price of the Samsung Galaxy Z Fold 7 1TB to $2,499.99 from $2,419.99 in the U.S., an $80 jump. The 512GB model has also gone up by $80 to $2,199.99, while the entry-level 256GB remains at $1,999.99. Prices for the foldable have gone up in Korea, too.The Korean company is also planning to raise the retail cost for se...