Five Key Problems New Jack In The Box President Needs To Fix

BusinessRetailFive Key Problems New Jack In The Box President Needs To FixByMark Faithfull,Contributor.Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate Follow AuthorAug 21, 2026, 08:30am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.SummaryJack in the Box has appointed veteran Taco Bell executive Taylor Montgomery as its new President, effective September 14th, with plans for him to become CEO within a year. Montgomery, who previously served as Taco Bell's global chief brand officer, is charged with reigniting the struggling hamburger chain and driving a significant turnaround. His key priorities include making the brand more compelling to consumers through innovation, cultural relevance, and value. He must also improve franchisee profitability by addressing operational costs and investment, enhance restaurant experiences with modernization and digital tools, refine the growth strategy for new locations, and rebuild confidence among both franchisees and investors. This strategic appointment aims to revitalize Jack in the Box's market position.Show More Jack in the Box is looking to its new boss to sharpen its direction and hasten store closures. (Photo via Smith Collection/Gado/Getty Images)Getty ImagesF&B operator Jack in the Box has announced the executive it hopes can reignite one of America’s best-known brands. But veteran Taco Bell executive Taylor Montgomery has to prove he can drive a turnaround for the San Diego-based hamburger chain when he becomes President, effective September 14.A newly created role will put him in charge of brand strategy and sales growth and is expected to become CEO within the next 12 months, succeeding interim CEO and executive chairman Mark King, himself the former CEO of Taco Bell Corp., who replaced Lance Tucker in May.Montgomery himself spent more than a de...