Fan-friendly pricing at this World Cup? Some cities are showing that it’s possible
المصدر: The Guardian Football | Source: The Guardian FootballPhiladelphia, Kansas City and Atlanta are among the cities showing that price-gouging at the 2026 World Cup is, ultimately, a choice
Philadelphia has spotted an opportunity. A chance to burnish a budding reputation as one of the East Coast’s most pleasant and interesting big cities – in the view of this columnist, at least – and one of its most affordable, too.
The ample offering of public transportation to the six 2026 World Cup matches slated for Lincoln Financial Field (dubbed Philadelphia Stadium for the tournament, as per Fifa’s sponsor rules) will set fans back a mere $2.90. Tickets to see those matches are somehow getting cheaper on the secondary market – down about 16% from last month. Hotels are still reasonably priced. And fan fests will remain free for every day of the tournament. There will be no getting charged three times as much for shade, either, as you will in Los Angeles.
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