Excellence In Supply Chain Is A Strategic Pillar For Hershey

InnovationTransportationExcellence In Supply Chain Is A Strategic Pillar For HersheyBySteve Banker,Contributor.Forbes contributors publish independent expert analyses and insights. I cover logistics and supply chain management.Follow AuthorMay 11, 2026, 03:00pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Hershey invests in a new production plant in Hershey, PA to improve resilience and agility. HersheyThe Hershey Company (NYSE: HSY) held its 2026 Investor Day recently. Hershey has a new CEO, Kirk Tanner. Under the new leadership, Hershey has elevated excellence in supply chain management to one of its three key strategic pillars. Hershey is investing in technology and automation in its supply chain to provide efficiency, resilience, and agility. “Precision demand fulfillment,” Mr. Tanner asserts, is “a competitive advantage … that enables “better service levels, precision, and faster speed to market.” The company has been restructured to support this vision. “We divided our organization into a model of demand creation, commercial excellence, and demand fulfillment,” the ceo said. “Because that's how we see the world. We see it's our responsibility to create demand for our brands that consumers love, execute with excellence, with commercial excellence with our retail partners, and then fulfill with speed and precision.” A tech-enabled supply is a key part of their digital backbone. The core applications are AI-enabled and drive real-time decision-making.“Now, a world-class supply chain protects what consumers want most,” Mr. Tanner emphasized. “They want the highest level of quality, great taste, affordability, and more access to a broad portfolio, and that's what (our) supply chain does. It is an enabler of our strategy.” This is a flywheel business model that will lead to “sustained, differentiated financial performance.” The Hershey Supply ChainThe Hershey Company - headqu...