English football's 'new deal' - What the Premier League and EFL want, and why the clock is ticking

Habituation to noise is the process by which the brain learns to ignore persistent sounds, such as the hum of a fridge or a whirring fan. It is a huge relief to sufferers of tinnitus and it helps the rest of us fall asleep in noisy hotel rooms.But there are downsides. We might learn to nod off to the sounds of the city but it does not make that sleep particularly restorative, and we would not want to become so used to something annoying that we simply feel helpless to do anything about it.Advertisement