England ready to rock Women’s T20 World Cup, but far from home and dry
•England's captain Nat Sciver-Brunt showcased her skills in a promotional event for the Women's T20 World Cup.
•The tournament aims to be a significant cultural movement, with extensive marketing efforts from the England and Wales Cricket Board.
•Unique promotional activities include a musical performance in Birmingham featuring the cast of Wicked for the opening ceremony.
المصدر: The Guardian Sport | Source: The Guardian SportIn theory the hosts have an easy route to the last four, but even a weakened Australia team are still, well, Australia
Just after midday last Sunday the England captain, Nat Sciver-Brunt, smashed the India captain, Harmanpreet Kaur, for six off Waterloo Bridge, straight into the Thames. The scratch-match, which involved all 12 competing captains, was part of a chaotic, eye-catching event to launch the Women’s T20 World Cup. Also involved were a red London bus, the International Cricket Council chairman, Jay Shah, and a day-long takeover of one of London’s busiest thoroughfares. A Women’s World Cup has never been this big, this important, or this annoying for black cab drivers.
The England and Wales Cricket Board has poured a lot of resources into trying to achieve its stated goal of making this tournament “a movement, not a moment”. Last week Sciver-Brunt, Lauren Bell and Sophia Dunkley became the first cricketers to appear on a Piccadilly Circus billboard. The entire West End cast of Wicked are being transplanted to Birmingham on Friday evening, to perform the musical’s biggest hits as part of the tournament’s opening ceremony.
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→England's captain Nat Sciver-Brunt showcased her skills in a promotional event for the Women's T20 World Cup.
→The tournament aims to be a significant cultural movement, with extensive marketing efforts from the England and Wales Cricket Board.
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