Disinfectant brand apologises after ‘toxic men’ advert backfires in China

play Live Sign upShow navigation menu.css-15ru6p1{font-size:inherit;font-weight:normal;}Navigation menuNewsShow more news sectionsAfricaAsiaUS & CanadaLatin AmericaEuropeAsia PacificWorld CupMiddle EastExplainedOpinionVideoMoreShow more sectionsFeaturesEconomySportHuman RightsClimate CrisisInvestigationsInteractivesIn PicturesScience & TechnologyPodcastsTravelSponsored Contentplay Live Click here to searchsearchSign upNavigation menucaret-leftTrendingUS-Israel war on IranWorld Cup 2026Tracking Israel's ceasefire violationsRussia-Ukraine warDonald Trumpcaret-rightToggle PlayDisinfectant brand Dettol apologises after ‘toxic men’ advert backfires in China Disinfectant brand Dettol has apologised after an advert in China intended to challenge sexism was accused of reinforcing it instead. Critics said the campaign objectified women, prompting a backlash and calls for a boycott. xwhatsapp-strokecopylinkgoogleAdd Al Jazeera on GoogleinfoMore from the same showPrada plays a part in designing NASA’s lunar mission spacesuitsVideo Duration 01 minutes 24 seconds play-arrow01:24Syrians reject Trump’s call for Syria to combat Hezbollah in LebanonVideo Duration 01 minutes 16 seconds play-arrow01:16US Senate votes to pause Iran war in rare rebuke to TrumpVideo Duration 01 minutes 00 seconds play-arrow01:00UN begins evacuation of 11,000 sailors stranded in Strait of HormuzVideo Duration 01 minutes 06 seconds play-arrow01:06Israel’s deliberate targeting of Palestinian childrenVideo Duration 02 minutes 00 seconds play-arrow02:00UN: Israel committed genocide by targeting Gaza childrenVideo Duration 01 minutes 55 seconds play-arrow01:55Trump allies reassure Israelis amid tensions on US-Iran dealVideo Duration 01 minutes 42 seconds play-arrow01:42AboutAboutShow moreAbout UsCode of EthicsTerms and ConditionsEU/EEA Regulatory NoticePrivacy PolicyCookie PolicyCookie PreferencesAccessibility StatementSitemapWork for usConnectConnectShow moreContact UsUser Accounts HelpAdvertise with usStay ConnectedNewslettersChannel FinderTV SchedulePodcastsSubmit a TipPaid Partner ContentOur ChannelsOur ChannelsShow moreAl Jazeera ArabicAl Jazeera EnglishAl Jazeera Investigative UnitAl Jazeera MubasherAl Jazeera DocumentaryAl Jazeera BalkansAJ+Our NetworkOur NetworkShow moreAl Jazeera Centre for StudiesAl Jazeera Media InstituteLearn ArabicAl Jazeera Centre for Public Liberties & Human RightsAl Jazeera ForumAl Jazeera Hotel PartnersFollow Al Jazeera English: