Concierge firm co-founded by queen’s nephew went on ‘ill-timed’ hiring spree before Iran war

Quintessentially almost quadrupled staff in Middle East and Asia less than year before wealthy began to flee Gulf

The embattled luxury concierge service co-founded by Queen Camilla’s nephew Ben Elliot embarked on what appeared to be an inopportune hiring spree in the Middle East and Asia before wealthy individuals began fleeing the region because of the US-Israel war on Iran.

Quintessentially almost quadrupled staff in the regions from 22 to 84 during its financial year to 30 April 2025, according to newly released annual accounts, which again reported multimillion-pound losses and warned of “material uncertainty” about its future.