'Choreographers are the new DJs': The art of the viral dance routine

'Choreographers are the new DJs': The art of the viral dance routineJust nowShareSaveAdd as preferred on GoogleJasmine SandharandNaomi de Souza,BBC Newsbeat Getty ImagesSingers PinkPantheress and Zara Larsson have provided the soundtracks to viral dancesWhether it's the arm swings of Zara Larsson's Lush Life or the geometric shapes of the PinkPantheress song Girl Like Me, chances are you've seen - and maybe even tried - the dance routines.Videos of fans copying the moves to hits from both artists have racked up millions of views online.But what makes sequences like this go viral?According to one choreographer to the stars, the best move is "often the first thing that comes out".Luam Keflezgy has created routines for greats including Beyoncé, Alicia Keys, Kelly Rowland and now also the history-making PinkPantheress.She spoke to BBC Newsbeat ahead of PinkPantheress headlining Alexandra Palace on Friday night.The 25-year-old artist has recently released the music video for Girl Like Me, a single from her British-themed album, Fancy That.The video features some notable British imagery including royal foot soldiers, London Underground signs and Mini Coopers.But it's the symmetry and striking sequencing - choreographed by Keflezgy - that has been going viral."My goal when I put on the music is let me do the coolest shapes in the sassiest of ways," she says.Getty ImagesLuam Keflezgy describes PinkPantheress as having a "very clear" vision for her choregraphyKeflezgy posted her first ever TikTok at the start of May - a backstage video of PinkPantheress dancing to the song which now has 2.5 million views. "The dance, the video was about to release the next day," she says."There wasn't much material out there on it yet."She explains that it's important to try and tell a good story which resonates with fans.For Girl Like Me, PinkPantheress wanted the piece to have a canon sequence, Keflez...