Chef Robotics escaped the robot cooking graveyard and says it’s thriving — here’s why

Chef Robotics CEO Rajat Bhageria likes to tell people—correctly—that his industry is a veritable startup graveyard. Whether you’re talking about Chowbotics, a salad-making startup that was acquired and later shut down by DoorDash, or Zume, a $400 million attempt to “disrupt” pizza delivery that collapsed in 2023, the effort to automate a process that has heretofore required opposable thumbs and a sentient brain has not always gone so smoothly. Bhageria thinks he’s figured out the workaround. The premise is simple, even if the execution isn’t: use AI-powered robot arms to take the labor out of large-scale food production. Originally, Chef sought to do that in fast casual restaurants, the kind that litter America’s cities. But the company pivoted early, finding success instead in food manufacturing, where it now serves enterprise customers like Amy’s Kitchen and Chef Bombay, and works with one of the largest school lunch providers in the country.