Cheers...with 40 million beers! Pubs and shops in line for huge financial boost as England prepares for Super Saturday

By SAM GREENHILL, THE CHIEF REPORTER and EMILY HAWKINS Published: 00:49, 27 June 2026 | Updated: 00:55, 27 June 2026 Pubs and high streets are in line for a boost worth hundreds of millions today as the nation prepares to cheer on England. As the heatwave gripping Britain cools a little, 'Super Saturday' will see an estimated 40 million pints of beer downed at home and in pubs as fans roar on captain Harry Kane and his squad. Meanwhile in New York, the team will be backed by their biggest army of supporters yet as they face Panama. A win or draw will see England progress to the knock-outs. Here, it is expected to be the busiest night for bars since Euro 2024. Amid a £310 million big game splurge, some 18.5 million pints will be drunk in pubs tonight, with 21 million more at home, according to the British Beer and Pub Association. Chief executive Emma McClarkin said: 'We estimate an extra 4.5 million pints could be poured as people head to their local to cheer on the Three Lions, which would make this a Super Saturday for pubs.' It will provide light relief for an industry battered by Labour's tax and wage hikes. Brewery Fuller's chief executive Simon Emeny believes the 10pm kick-off means punters will stay out for longer, bucking the recent trend. He said: 'Key matches have previously clashed with times that are already quite busy for pubs. Everyone goes to bed earlier now and, since Covid, businesses have adapted to that. But tonight pubs will be very busy at 9pm and 10pm.' Fans celebrate England's 4-2 win over Croatia at The Clock pub in Hebburn, Tyne and Wear, on June 17 Children from Grasmere School cooling off in a stream amid Britain's record-breaking June heatwave this week Thousands of pubs are expected to stay open later than usual for the big game, with many securing special licences. The retail giant Voucher Codes estimates £206 million will be spent on food and drink for parties at home, with £104 million more splashed in pubs. But with the late kick-off, some pubs have complained of council jobsworths banning beer gardens from showing the match – in case fans cheer too loudly. The Prince of Wales pub, in Fleet, Hampshire, announced: 'Due to a last-minute visit from the fun police, after someone complained we were enjoying ourselves too much, we're only permitted to show the England v Panama game in the garden until 11.30pm on Saturday.' At The Garden House, in Norwich, manager Tanya Childs said: 'Our capacity for the Panama game will be down from 500 to 170 with the beer garden closed. We can't show the game in our beer garden due to a licensing restriction from the local council that the garden needs to close at 11pm.' Around 30,000 England fans are expected to attend the match at the 82,500-capacity MetLife Stadium, known as New York/New Jersey for the World Cup. No comments have so far been submitted. Why not be the first to send us your thoughts, or debate this issue live on our message boards. By posting your comment you agree to our house rules. Do you want to automatically post your MailOnline comments to your Facebook Timeline? Your comment will be posted to MailOnline as usual. Do you want to automatically post your MailOnline comments to your Facebook Timeline? Your comment will be posted to MailOnline as usual We will automatically post your comment and a link to the news story to your Facebook timeline at the same time it is posted on MailOnline. To do this we will link your MailOnline account with your Facebook account. We’ll ask you to confirm this for your first post to Facebook. You can choose on each post whether you would like it to be posted to Facebook. Your details from Facebook will be used to provide you with tailored content, marketing and ads in line with our Privacy Policy.