Bristol Airport pulls AI advert slammed as equality 'regression in disguise'

Bristol Airport pulls AI advert slammed as equality 'regression in disguise'The controversial advert seen at a British airport shows a female AI worker who will 'never ask for a pay rise' - Narwhal Labs claim the billboard was devised to 'spark a debate'CommentsNewsBenedict Tetzlaff-Deas News Reporter14:27, 15 Apr 2026View 4 ImagesThe advert appeared at Bristol Airport(Image: Rowan Griffiths / Daily Mirror)An 'obscene' advert that boasts about an AI worker 'never asking for a pay rise' has been slammed by onlookers before being pulled by the airport it was on show at.‌The ad - which has appeared on a digital billboard at Bristol Airport - shows a woman whose face appears half human and half robot, accompanied by text which reads: "Meet your new AI employee. She outworks everyone. And she’ll never ask for a pay rise."‌It was thought up by Bristol-based AI company Narwhal Labs - but has been widely panned online for appearing to support wage stagnation and trivialising the impact of automation on people's livelihoods. Some have called the message "obscene" while others have slammed it as "truly horrible", accusing the advert of portraying the woman in a 'subservient' role.‌View 4 ImagesThe new advert for an AI assistant at Bristol Airport which has sparked outrage online(Image: Narwhal Labs/BRISTOL LIVE)READ MORE: Pope Leo XIV seen covered in mud during Africa tour days after Trump clashREAD MORE: UK's first swear map as public asked to share favourite bad wordsThe advert will no longer be shown at Bristol Airport, as one spokesperson told the Mirror: "The third-party company that arranges advertising at the Airport removed the advert after concerns were raised regarding the content." Similar adverts shared by Narwhal on LinkedIn show the same AI colleague who is "always on, never sick, and no HR required". The campaign asks: "Working 9-5? She w...