Boss of the Bronx: the turbulent reign of George Steinbrenner, baseball’s ultimate showman

A new book looks at how an eccentric shipping magnate ushered in a long run of success for the New York Yankees

George Steinbrenner could be quite the pitchman – whether selling New York to free agents or starring in Pepto-Bismol TV ads alongside Billy Martin. And now a new book remembers the late Yankees owner and the dynasty he founded.

The Bosses of the Bronx: The Endless Drama of the Yankees Under the House of Steinbrenner flows from the pen of sports journalist and author Mike Vaccaro. As the New York Post’s lead sports columnist for more than two decades, Vaccaro has witnessed the Steinbrenner dynasty from a rarefied perspective – the journalistic equivalent of a seat along the third-base line.