BorgWarner Creates ‘Borg-Wiener Trophy’ For Wienie 500 At Indy 500

BusinessSportsMoneyBorgWarner Creates ‘Borg-Wiener Trophy’ For Wienie 500 At Indy 500ByBruce Martin,Contributor.Forbes contributors publish independent expert analyses and insights. I have been chasing race cars since the first Michigan 500 in 1981.Follow AuthorMay 20, 2026, 04:36pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.The Borg-Wiener Trophy, created by BorgWarner, that will be presented to the winner of the May 22 Wienie 500 at the Indianapolis Motor Speedway.Oscar Mayer PhotoThe Borg-Warner Trophy is one of the most famous, most iconic and most historic trophies in all of sports. It forever honors every winning driver of the Indianapolis 500, starting with the first winner, Ray Harroun in 1911. The latest is Alex Palou of Chip Ganassi Racing, who won the Indy 500 in 2025.The Borg-Warner Trophy has a baby brother, and like most younger siblings, it can act like a “Hot Dog.”It’s the Borg-Wiener Trophy that will be in Victory Lane for to the winning Wienermobile in the highlight of Friday’s Carb Day for the 110th Indianapolis 500, the second annual Wienie 500.Last year, Oscar Mayer brought all six Wienermobiles to the Indianapolis Motor Speedway for a high-stakes race built around a key hot-dog moment: Memorial Day Weekend. What started as a four-month build became a breakout moment as 85,000 fans at the Indianapolis Motor Speedway witnessed the “Run For the Mustard” on the 2.5-mile oval. That crowd surpassed Super Bowl attendance by nearly 20,000. Another 8 million livestream viewers made the even a viral sensation as it trended No. 1 on X.The Wienie 500 returns to the Indianapolis Motor Speedway.Oscar Mayer PhotoMore importantly, it worked for the business – selling nearly half a million more wieners vs. the prior year, making it the brand’s most successful Memorial Day window in four years.This year, the race will be aired live on FOX at 2 p.m. Eastern Time, creating an afternoon...