Beyond the Stars: Who Will Earn Big Bucks at the 2026 World Cup?

As the football world gears up for the 2026 World Cup, the spotlight often shines on superstars like Erling Haaland and Kylian Mbappé. However, this time, we’re turning our gaze to some unexpected names that could outshine them in earnings. With lucrative endorsement deals, burgeoning talent, and the promise of global stardom, the potential top earners might surprise you.

First up, let’s look at American sensation Christian Pulisic. As the face of soccer in the United States, Pulisic stands to gain significantly from a tournament hosted on home soil. His endorsement deals with major brands like Nike and Gatorade are already impressive, but a successful World Cup run could catapult him to the forefront of American sports, boosting his marketability and earnings exponentially.

Next, keep an eye on Brazilian midfielder Vinícius Júnior. Coming off an extraordinary season with Real Madrid, the young talent is increasingly becoming a global brand. If Brazil goes deep into the tournament, his stock will only rise, and so will his financial rewards from endorsements and partnerships.

And let’s not forget about the emerging players from Africa—specifically, names like Victor Osimhen of Nigeria and Kamaldeen Sulemana of Ghana. With their explosive talent, they could capture the world’s attention, potentially surpassing established stars in earnings if they lead their teams to unexpected success.

The World Cup is not just a stage for teams; it’s a marketplace for talent. As we anticipate thrilling matches, it will be equally exciting to watch which players capitalize on their moments of glory. So, whether it’s Pulisic in the USA, Vinícius in Brazil or the rising African stars, 2026 promises to be more than just a celebration of football—it’s a chance for a new wave of earners to shine. Share your thoughts—who do you think will come out on top?