Ben Shelton Leads The Roger Pro 3 Tennis Shoe Launch

BusinessSportsMoneyBen Shelton Leads The Roger Pro 3 Tennis Shoe LaunchByTim Newcomb,Contributor.Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech.Follow AuthorApr 21, 2026, 07:00am EDTBen Shelton in the new The Roger Pro 3 during the Australian Open. OnBen Shelton started wearing the new The Roger Pro 3 tennis shoes publicly during January’s Australian Open. But the world No. 6 has been pulling on the shoes for much longer. As the first male tennis player ever signed to an On endorsement deal, Shelton has served as the face of The Roger Pro franchise since he joined the brand in 2023, testing prototype shoes along the way. His hands—and feet—have touched the new Roger Pro 3 ahead of the shoe’s April 21 launch. “It has been cool to be a part of the process and help On really build a great shoe,” Shelton tells me. “I do think that each iteration of The Roger Pro has been better than the last.” For the third release in what was the Switzerland-based brand’s first performance tennis shoe offering, Edwin Janes, lead product manager of On tennis footwear, tells me they wanted to double down on speed and agility. To get there, On added a layer of Helion foam in the midsole for a “new level of responsiveness that players will notice on the court.” It’s the same foam used in some of the brand’s performance running models, such as the Cloudmonster 3 Hyper, for maximum energy return. This is the first time it’s appeared in tennis. Janes says the Helion works in conjunction with the carbon fiber Speedboard plate for a fresh level of energy return. The new On The Roger Pro 3 comes faster and more durable. On“The Roger Pro 3 is used by tennis players who want to feel light and fast on the court,” Janes says. “We think the first thing players will notice is a more responsive sensation, and over time, they’ll find that elements designed to improve durability will be reflected in the shoe’s appearan...