Athletes Unlimited Softball Heads To Prime Time Ahead Of Season Two

BusinessSportsMoneyAthletes Unlimited Softball Heads To Prime Time Ahead Of Season TwoByAllison Smith,Contributor.Forbes contributors publish independent expert analyses and insights. Contributing writer covering the business of women’s sportsFollow AuthorMay 20, 2026, 08:00am EDTAthletes Unlimited Softball League (AUSL) prepares for the second season with expansive national broadcast coverage.Athletes Unlimited Softball League (AUSL)As the collegiate softball postseason continues to heat up with teams hoping for the chance to play in Oklahoma City for the Women’s College World Series, softball fans can also anticipate and prepare for the start of professional softball, with Athletes Unlimited Softball League (AUSL) returning for its second season.AUSL will start their second season in their six team format on June 9, but perhaps what makes this season so unique, is the league’s visibility. AUSL will have more than 90 games distributed across an expanded group of national and international broadcast partners. This will be the most comprehensive media coverage in professional softball history.AUSL games will air throughout the season on ESPN platforms, including ABC, ESPN, ESPN2, ESPNU and, for the first time, ESPN Deportes, alongside new partnerships with CBS Sports and MLB Network. Additional games will be available for free via MLB.TV and streaming on MLB.com.Last year, in the league’s first year, media distribution was highly based on regional sports networks, digital channels, and ESPN platforms with 38 total games receiving linear national channel coverage. MORE FOR YOUIn comparison, this year the national reach has greatly expanded, allowing households across the country to see and watch professional softball this summer.Viewership capacity and reach for AUSL softball from 2025 to the 2026 season.Athletes Unlimited Softball League (AUSL)ESPN platforms will carry more than 50 games during the 2026 season, including regular season matchups, the AUSL Championship...