Asda confirms June opening for new standalone George store

Asda confirms June opening for new standalone George storeAsda just confirmed the June date for a standalone George, as the first southern opening sends a quiet shock through everyone watching. Share Article Share Article Facebook X LinkedIn Reddit Bluesky Email Copy Link Link copied Bookmark Add us as preferred source Comments By Sophie Warburton 15:57, Wed, Jun 3, 2026 Updated: 15:59, Wed, Jun 3, 2026 Asda is rolling out 10 concept stores (Image: Getty)Asda has confirmed a new standalone George store will be opening in just days. The store will also be the first of its kind in the south of England. window.scriptsToLoad.push({url:'https://live.primis.tech/live/liveView.php?s=118222&vp_content=plembed3a6btjknzwqh&cbuster=%%CACHEBUSTER%%&playerApiId=v118222',triggeredBy:'tcfLoaded',delay:1500,containerId:'ovp-primis',title:"Primis player",beforeLoad:()=>{window.top.addEventListener('primisPlayerInit',e=>{try{if(e.detail&&e.detail.playerApiId==="v118222"){if(window.document.getElementsByClassName('jwplayer')[0]){e.detail.float('disable')}}}catch(e){}})},}) George is an exclusive clothing and homeware brand owned and sold by British retailer Asda. It was initially trialled in 1989 before properly rolling out nationwide in stores across the UK in 1990. Article continues below ADVERTISEMENT Get the day's biggest headlines in UK and World news and more Subscribe Invalid emailWe use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy Policy let iframeDXD226=document.getElementById('dxpoll-226');window.addEventListener('message',function(e){let message=e.data;if(message.height&&message.id=='226'){iframeDXD226.height=message.height+40}},!1) In February 2026, the food giant announced it would be launching 10 standalone concept stores, starting with Peterborough after strong performance in Leeds and...