Argos faces backlash over ‘influencer kit’ for toddlers

Critics say £15 toy designed for children aged two and over risks exposing them to ‘a very adult, performative world’

Argos has ignited a debate among parents and child development campaigners after promoting a wooden “influencer kit” aimed at toddlers.

Critics have warned that the play set could normalise the precarious world of digital labour and prematurely expose children to the pressures of online visibility.