Apple Spotlights Student Entrepreneurs In Great Ideas Start Here Campaign

InnovationConsumer TechApple Spotlights Student Entrepreneurs In Great Ideas Start Here CampaignByPrakhar Khanna,Contributor.Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers lifestyle tech for Forbes.Follow AuthorMay 22, 2026, 09:27am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.MacBook AirPrakhar KhannaApple MacBooks are arguably among the best options for students, and the Cupertino giant is highlighting that with real-life use cases in its new India-focused campaign. Called Great Ideas Start Here, the campaign spotlights three student founders - Gaurav, Ananya, and Kabeer, who are building startups straight from their dorm rooms.Apple India’s new film focuses on the MacBook Air and MacBook Pro, capturing the realities of building something from scratch while trying to balance student life at the same time. The campaign rolls out today through a mix of 30-second social films across digital and social channels. It will continue evolving through the back-to-school season with additional 90-second YouTube stories that dive deeper into the journeys of these young founders.One of the featured stories focuses on Gaurav Kukreja, a 2025 Swift Student Challenge Distinguished Winner. The 21-year-old built a fully functional medical emergency app called Fast Aid in just 13 days. “When I started building my app, I had a 13-day deadline. I didn’t know how to code… but working through one problem at a time, you can quickly grow your idea into something that no one sees the blemishes of. They just see something truly meaningful,” says Kukreja in the film.Gaurav Kukrej, student entreprenuer and maker of Fast Aid app.Apple“Nothing great started as great,” says Ananya Kulshrestha, 20, founder of Mellovia, a sustainable kitchenware brand. “When you are in college and you are starting a million new things, it is going to get a little messy. But the thing you should...