Apple Iphone 18 Price Strategy Delayed Release Date Bad News

InnovationConsumer TechNew iPhone 18 Price Report Is Good And Bad News For BuyersByJanhoi McGregor,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Janhoi McGregor (jan-eye) is a reporter who covers technology news.Follow AuthorMay 14, 2026, 05:41pm EDTMay 14, 2026, 05:42pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Prices for Apple's iPhone 18 Pro and Pro Max models are likely to stay static this year, according to a new report. But the delayed launch and silence around other iPhone 18 models could spell bad news for Apple buyers in 2027.Read on for more and don’t forget to subscribe to my newsletter for iPhone 18 updates and instant deal alerts.Apple's iPhone 18 Price Strategy Looks Similar To Samsung's Galaxy S26 Launch PlanThe Apple iPhone 17 Pro Max price might be the same as the iPhone 18 Pro Max price. Photographer: Kena Betancur/Bloomberg© 2025 Bloomberg Finance LPJeff Pu at GF Securities has again predicted Apple’s "aggressive pricing strategy" for the iPhone 18 Pro models this year, in a research note (via MacRumors). That means starting prices will likely remain unchanged (or see a small increase) from the iPhone 17—$1,099 for the iPhone 18 Pro and $1,199 for the iPhone 18 Pro Max. Static pricing, Pu expects, will outperform the competition.If this strategy sounds familiar, it’s because Samsung did something very similar earlier this year with the Galaxy S26. The Korean company held the Galaxy S26 Ultra’s price flat in the U.S. while raising the cost of the base Galaxy S26 and Galaxy S26 Plus. The Ultra, which is Samsung’s best-selling model, was protected. Everything else absorbed the hit.MORE FOR YOUApple appears to be reading from the same playbook. The iPhone Pro range is Apple's strongest-selling category. It has been for years. When buyers commit to a premium smartphone they tend to go all-in and want s...