Apple expands App Store capabilities to help developers grow and reach new users

UPDATE June 8, 2026 Apple expands App ‍‍‍Store capabilities to help developers grow their businesses and reach new users .image-9a45671899732e32c8b9e23dbd961a29 { width: 100%; padding-top: 56.202145%; height: auto; } @media only screen and (max-width: 1068px) { .image-9a45671899732e32c8b9e23dbd961a29 { width: 100%; padding-top: 56.25%; height: auto; } } @media only screen and (max-width: 734px) { .image-9a45671899732e32c8b9e23dbd961a29 { width: 100%; padding-top: 75.0%; height: auto; } } This year, Apple is rolling out new capabilities to help developers grow their businesses and reach new users. Apple continuously invests in new features and services to help developers succeed and users discover their next favorite app. New App Store capabilities rolling out this year will give developers more flexibility to market their apps, acquire new users, and offer brand-new business models for Apple In-App Purchase. New Ways to Market Apps and Games This year, developers will have more ways to showcase their apps on the App Store with Creative Assets, rich images and videos that appear in the product page header and search results. In addition to standard screenshots and previews, these assets can be used to highlight a brand, promote seasonal offerings, or showcase new content. They also work with custom product pages and product page optimization, so developers can test and learn what resonates best. App Store Connect also supports a product page preview so developers can see how their Creative Assets, descriptions, and screenshots appear on iPhone and iPad across languages, in Dark Mode, and in portrait or landscape. The new Asset Library helps developers move faster across marketing workflows, with one place in App Store Connect to manage all Creative Assets, app preview videos, and screenshots. Developers can reuse assets across custom product pages and In-App Events, eliminating redundant uploads and streamlining their promotional campaigns across the App Store. Devel...