Anthony Edwards Uses Adidas Deal To Help Propel Off-Court Success

BusinessSportsMoneyAnthony Edwards Uses Adidas Deal To Help Propel Off-Court SuccessByTim Newcomb,Contributor.Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech.Follow AuthorMay 25, 2026, 06:51pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Minnesota Timberwolves guard Anthony Edwards is one of the highest-earning athletes under the age of 25. (Photo by Carlos Gonzalez/The Minnesota Star Tribune via Getty Images)Star Tribune via Getty ImagesAnthony Edwards debuted in the NBA in the final days of 2020. Nearly three years later the Minnesota Timberwolves star revealed his first signature sneaker with Adidas and is now basking in the limelight of the brand’s most successful current signature basketball shoe, part of what helped him get named by Forbes as one of the Highest-Paid Athletes 25 and Under. The 24-year-old guard has played his entire NBA career with Timberwolves. A four-time NBA All-Star (he was the All-Star Game MVP in 2026) and Olympic gold medalist, Edwards’ on-court earnings of $46 million is plenty impressive. But the American basketball star rakes in another estimated $23 million off-court thanks to a mix of deals, including a docuseries, Serious Business, released in 2026 on Amazon Prime Video, and sponsorships with Prada, Sprite, and Adidas. The Adidas partnership has helped grow Edwards’ stature in both the sneaker game and the business world. His first shoe, the Anthony Edwards 1, released in November 2023 and enjoyed success right through the release two years later in fall 2025 of his second model, the Anthony Edwards 2. Anthony Edwards showing off his Anthony Edwards 2 signature shoe from Adidas. AdidasAs the No. 1 pick in the 2020 NBA Draft out of Georgia, Edwards signed with the German footwear giant in December 2020, coinciding with his NBA debut. His first contract with Adidas, which i...