An Insider’s Look At What It Really Takes To Succeed In One Of Healthcare’s Most Competitive Fields

BusinessAn Insider’s Look At What It Really Takes To Succeed In One Of Healthcare’s Most Competitive FieldsByForbes Books Press Release Official,Forbes Books Author.for Forbes Books NewsAUTHOR POSTExpertise and opinions of authors published by ForbesBooks. Imprint operated under license. | Paid ProgramMay 12, 2026, 07:00am EDTRyan Normandeau releases “Connective Tissue: Finding Your Path Through Mentorship and Resilience” with Forbes Books. ISBN-13: 979-8887503585FORBES BOOKSNEW YORK (May 12, 2026)—Connective Tissue: Finding Your Path Through Mentorship and Resilience by Ryan Normandeau is now available on Amazon and at major booksellers. The book is published with Forbes Books, the exclusive business book publishing imprint of Forbes.The medical device industry is high-stakes, high-pressure, and largely invisible to the public. In Connective Tissue, veteran spinal device executive and entrepreneur Ryan Normandeau pulls back the curtain on what really happens in the operating room—and what it takes to build a career in one of healthcare’s most competitive arenas.Blending business memoir with hard-earned leadership lessons, Normandeau traces his path from a working-class childhood in New Hampshire to founding and selling two multimillion-dollar medical device distributorships. Along the way, he reflects upon a reality few openly discuss: the intense preparation—often overpreparation—required to succeed in medical device sales. Just as surgeons train and retrain relentlessly throughout their careers and expect no recognition for the life-saving magic they perform every day, Normandeau’s work challenges medical device sales professionals to mirror that approach and quietly become masters of their domain.At the center of the story is mentorship. From a Marine grandfather and devoted stepfather to seasoned surgeons and industry leaders, Normandeau shows how influence—when grounded in character—can change the trajectory of a life. He argues that resilience, emotional inte...