American restaurant chain celebrates nation's 250th with 'amazing' hot dog tower

For generations, the hot dog has been as much a part of Independence Day as fireworks and parades. This year, one American entertainment chain is putting an over-the-top spin on the holiday staple in celebration of the country's 250th birthday.

At its Times Square location, Dave & Buster's is serving up a limited-time Pretzel Dog Tower, turning one of America's most iconic Fourth of July foods into a towering centerpiece designed for sharing.

Americans devour a staggering 150 million hot dogs on July 4 alone — a line of franks long enough to stretch from Washington, D.C., to Los Angeles more than five times, according to the National Hot Dog and Sausage Council.

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At Dave & Buster's Times Square location in New York City, general manager Steve Friedl and his team are dialing up the energy to create the ultimate holiday memories.

Central to that effort is a limited-time spectacle that has been turning heads across the dining room: the Pretzel Dog Tower.

"The Fourth of July is really just about bringing people together," Friedl told Fox News Digital.

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"We wanted to create a fun, shareable menu item that just kind of reflects that spirit. I mean, the hot dog is one of America's most iconic holiday traditions, so we put together a bigger, bolder spin on the classic."

Designed as an eye-catching centerpiece for group celebrations, the massive tower has drawn strong reactions from guests.

Friedl recalled checking in on a table that had ordered the promotion shortly after it launched.

"I could see all the guests around and the other tables eye-watching it, wondering 'What is that?,' just getting curious," Friedl said.

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"I went up to the guest and asked her what she thought, and she just looked at me and said, 'It's amazing.'"

Overall holiday weekend spending on food and cookouts is expected to top $9 billion nationally, making value a major focus for families looking to celebrate outside the home, according to the National Retail Federation.

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Dave & Buster's is leaning heavily into that demand with a packed lineup, including an all-day event featuring unlimited gameplay, a live DJ, an all-American barbecue buffet and the venue's very own hot dog-eating contest.

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"It's really about the energy and the excitement, bringing it to the guests," Friedl said.

"Not even just the guests, but my staff. We get dialed in. We just want to create that fun experience."