American Girl Names Its 2027 ‘Girl Of The Year’ As Part Of Brand’s 40th Anniversary Celebration

BusinessHollywood & EntertainmentAmerican Girl Names Its 2027 ‘Girl Of The Year’ As Part Of Brand’s 40th Anniversary CelebrationByTim Lammers,Contributor.Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment.Follow AuthorMay 14, 2026, 09:00am EDTSummaryMattel's American Girl brand, celebrating its 40th anniversary, has unveiled Daisy Davenport as its 2027 Girl of the Year. Daisy, an energetic soccer enthusiast, will experience her first summer away at Camp Gowonagin. While her doll arrives in September, a companion book, "Daisy Davenport Saves the Day" by Megan Wagner Lloyd, is available now. The story follows Daisy as she navigates homesickness and challenges after her best friend can't attend camp. She must overcome fears of the dark and new activities like canoeing, ultimately learning perseverance, kindness, and courage. Daisy Davenport marks the 25th character in the popular Girl of the Year line, designed to inspire girls with relatable, contemporary experiences.Show More Partial cover of American Girl "Daisy Davenport Saves the Day" book.MattelMattel’s American Girl doll brand is continuing to celebrate its 40th anniversary with an early look at its 2027 Girl of the Year in a new book.Since 2001, American Girl has named a Girl of the Year and released a doll to represent the character. The purpose of the Girl of the Year line, according to Mattel, is to introduce girls to “a contemporary character whose experiences, passions, and challenges reflect the world around them – inspiring confidence, individuality, and imagination for a new generation.”ForbesMattel’s First ‘KPop Demon Hunters’ Toys Arrive In Stores And OnlineBy Tim LammersAs such, Mattel announced on Thursday that its American Girl 2027 Girl of the Year is Daisy Davenport, who is energetic, loves soccer and is about to experience her first summer away from home at sleepaway camp.While the American Girl doll for Dai...