AMA To Launch U.S. Campaign To Rebuild ‘Trust In Medicine, Science’

InnovationHealthcareAMA To Launch U.S. Campaign To Rebuild ‘Trust In Medicine, Science’ByBruce Japsen,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Bruce Japsen writes about healthcare business and policy.Follow AuthorJun 07, 2026, 06:53pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.The American Medical Association confirmed plans to launch a national campaign to combat health misinformation and “rebuild trust in medicine.”gettyThe American Medical Association confirmed plans to launch a national campaign to combat health misinformation and “rebuild trust in medicine.”The campaign, which will be launched later this year, is called “Have You asked your Doctor?” and will be focused on “rebuilding trust in medicine, science, and physician expertise at a moment when all three are being tested,” AMA chief executive officer Dr. John Whyte said in a speech to the group’s policy-making House of Delegates this weekend in Chicago. The AMA didn’t say what it was spending on the campaign. More details would be rolled out in the coming months. The campaign comes amid a backdrop of vaccine skepticism fueled in part by the Trump administration and U.S. Health and Human Services Secretary Robert F. Kennedy Jr. in particular. Kennedy, a known vaccine skeptic, has clashed with physician groups over vaccine policy and other public health measures physicians say aren’t based on science or supported by peer-reviewed studies. The AMA has already been vocal in its opposition to Trump administration changes in the vaccine schedule its member doctors say “put children at serious risk” and Whyte said the group “called out Health and Human Services for weakening the leadership of the U.S. Preventive Services Task Force and undermining essential evidence-based preventive care.”Meanwhile, the AMA has also pushed “for greater accountability in AI as adoption continues to move...