Ally Picks Women’s Sports Over Traditional Cable — and Sees Marketing Boost

Home TV News Apr 14, 2026 6:15am PT Ally Picks Women’s Sports Over Traditional Cable — and Sees Marketing Boost By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest Ally Picks Women’s Sports Over Traditional Cable — and Sees Marketing Boost 8 minutes ago Keegan Michael-Key Is Fast Becoming TV’s Most Popular Pitchman 3 hours ago ‘Greg Gutfeld’s What Did I Miss’ Starts Season 2 April 27 on Fox Nation 23 hours ago See All Courtesy of Ally The financial services firm Ally has worked to carve out new roosts in sports that in years past might never have been shown on TV. Ally is a major sponsor of the Unrivaled three-on-three women’s basketball league and plans to invest ad dollars in “Women’s Sports Sundays,” a new showcase from ESPN that will replace the long-running “Sunday Night Baseball” this summer. If Andrea Brimmer, the company’s chief marketing and public relations officer, has her druthers, Ally will increasingly be able to put ads alongside Professional Women’s Hockey League Games in more prominent TV slots. Related Stories Warner Bros. Discovery Strikes Boxing Alliance With DAZN for Monthly TNT Showcase