AI’s New Privilege: Should Taylor Swift’s Fame Get Faster Protection?

BusinessHollywood & EntertainmentAI’s New Privilege: Should Taylor Swift’s Fame Get Faster Protection?ByElsa Ramo,Contributor.Forbes contributors publish independent expert analyses and insights. I manage my own entertainment law firm and produce all things media.Follow AuthorMay 29, 2026, 01:31pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.As generative artificial intelligence (AI) becomes more commercially powerful, trademark law is quietly emerging as one of the most effective tools for controlling digital identity online. Celebrities and major corporations increasingly leverage trademark portfolios, platform relationships, and licensing infrastructure to shut down AI misuse and monetize synthetic versions of their identities. Ordinary creators who may be building their audience are left relying on fragmented copyright claims and inconsistent state-law remedies without the resources to protect their most precious asset- their name and likeness. The result is a growing two-tier system: those with fame, money, and leverage are best positioned to control how AI replicates them while everyone else is left behind. If AI can replicate anyone, but only the famous can realistically stop it, the law is no longer protecting identity equally.Matthew McConaughey and Taylor Swift are prime examples of individuals who are afforded the greatest protection and are also best positioned to monetize their likeness. McConaughey secured multiple trademarks covering his catchphrases, most notably his “Alright, alright, alright!” from Dazed and Confused, to create more legal leverage against AI misuse. Reportedly in response to concerns about AI fakes, Swift filed trademark applications covering short voice phrases such as “Hey, it’s Taylor Swift,” and “Hey, it’s Taylor.” Swift also filed an application for a photograph of herself holding a pink guitar with a black strap and wearing a multi-colored bodysu...