AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too

As of March, AI traffic to U.S. retailers’ websites rose by 269% over the previous 12 months, continuing the momentum during the holiday shopping season when AI traffic was up by 693%, according to new data released on Thursday by Adobe. And in the first three months of 2026, AI traffic had risen 393% compared to a year earlier, as more consumers used AI assistants for online shopping.