AI-generated pro-Spencer Pratt mayoral campaign videos point to a new political reality

Culture & TrendsAI-generated pro-Spencer Pratt mayoral campaign videos point to a new political realityThe reality TV alum’s bid for higher office gained viral traction after videos, which Pratt said were “fan-made,” circulated across social media. Listen to this article with a free account00:0000:00Add NBC News to GoogleAI-generated video supporting Spencer Pratt for mayor of L.A. goes viral, adding to concern over fake campaign ads03:54Get more newsLiveonShareAdd NBC News to GoogleMay 14, 2026, 8:16 PM EDTBy Angela YangLOS ANGELES — Former reality TV star Spencer Pratt isn’t a superhero.Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content.But a slew of recent viral AI-generated videos portray him as Los Angeles’ lone savior — helping thrust his mayoral campaign against Mayor Karen Bass and City Council member Nithya Raman into the spotlight in recent weeks.Many of the videos, created by filmmaker Charlie Curran, cast Pratt in cinematic, hero-style scenarios: battling Bass in a lightsaber duel while California Gov. Gavin Newsom and former Vice President Kamala Harris scheme behind the scenes or appearing as a Batman-like figure opposite a Joker-esque Bass. The posts have been viewed millions of times on social media.Pratt has denied involvement, calling the clips “fan-made” in a since-deleted Instagram video. He has reposted several of them on X while sharing his own “man-made” campaign videos that feature video of his wife, fellow “The Hills” alum Heidi Pratt, and their son navigating life after their house burned down in the Palisades Fire. The content surrounding the campaign has drawn praise from a handful of celebrities, including reality star/entrepreneur Paris Hilton, actor Taylor Lautner and celebrity gossip blogger Perez Hilton. Many have commented on Pratt’s profile issuing their support and backing his bid. TV personality and Los Angeles mayoral candidate Spencer Pratt on "Fox & Friends" in...