Agentic AI Is Quietly Turning Video Into An Interactive System

InnovationAIAgentic AI Is Quietly Turning Video Into An Interactive SystemByVictor Dey,Contributor.Forbes contributors publish independent expert analyses and insights. Victor Dey is an analyst and writer covering AI and emerging tech. Follow AuthorApr 23, 2026, 08:05am EDTApr 23, 2026, 08:26am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.D-ID is embedding AI agents into video to make it interactive, while companies like Higgsfield AI are building agentic video infrastructure for content generation.Getty ImagesVideo has always carried a quiet imbalance. While it often delivers information with visual depth, tonal nuance, and narrative clarity, it does so on fixed terms. The burden of interpretation sits with the viewer. No matter how sophisticated the surrounding ecosystem of recommendation systems, autoplay loops, or short-form formats, the underlying interaction has not changed. You press play, watch, and leave.However, the rise in AI innovation is beginning to overturn that model. As systems embed AI across digital products, they introduce the ability to respond, clarify, and adapt in real time. Text has already undergone this shift through conversational AI. Video, until recently, remained the exception.At the consumption layer, AI is turning video into something closer to a dialogue, where viewers can interrogate content, request context, and reshape the flow of information as they engage with it. At the production layer, AI is compressing and reconfiguring the creative process itself, replicating capabilities that once required full-scale studios—camera systems, editing workflows, visual effects—and integrating them into programmable, iterative pipelines.Video is now moving beyond its role as a delivery format and beginning to function as an operational layer — one where interaction, creation, and feedback are tightly coupled. New York–based video creation and real-time interaction te...