A24 Selling ‘Backrooms’ Yellow Wallpaper Amid Film’s Booming Success

BusinessHollywood & EntertainmentA24 Selling ‘Backrooms’ Yellow Wallpaper Amid Film’s Booming SuccessByTim Lammers,Contributor.Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment.Follow AuthorJun 03, 2026, 02:27pm EDTChiwetel Ejiofor in "Backrooms" and A24 Shop's "Backrooms" wallpaper.A24/A24 ShopOne of the hallmarks of Kane Parsons’ hit horror thriller Backrooms is the yellow wallpaper that adorns the film’s creepy liminal spaces, so the film’s studio, A24, decided to make it available to fans.Parsons’ Backrooms and his fellow YouTube director Curry Barker’s Obsession have been dominating the headlines this week, mainly because the YouTube filmmakers delivered a vicious 1-2 punch to Disney’s Star Wars: The Mandalorian and Grogu over the weekend. Forbes‘Backrooms 2’: Kane Parsons Has Great News About Film Future And Return To YouTubeBy Tim LammersBackrooms opened with an $81.4 million in North American ticket sales, while Obsession, in its third weekend of release, earned another $27.5 million to boost its domestic tally to $105.7 million. The Mandalorian and Grogu, meanwhile, took a 69% dive in business from its opening weekend domestically to earn $24.4 million.But here is where the numbers really matter: Backrooms — with a bargain basement $10 million production budget and Obsession, with a paltry $750,000 price tag — booted the $165 million-budgeted Mando and Baby Yoda movie from its No. 1 domestic box office opening May 22-24 to No. 3 in its second weekend frame in one fell swoop.MORE FOR YOUOf course, The Mandalorian and Grogu, being a Star Wars spinoff film, has plenty of marketing muscle behind it, including action figures — an idea that the space opera’s creator George Lucas had nearly 50 years ago that forever changed the landscape of movie marketing. Forbes‘Backrooms’ Streaming: Why Film’s Big Box Office Will Likely Change A24’s PVOD StrategyBy Tim LammersBut, as A24 has cl...